We used brand prisms to flesh out important aspects of our brands.
Physique: Personality:
I chose cool colors like purples and blues and I wanted the personality of the brand to
a focus on animated styles to make the brand be comforting, wise, and innovative.
feel dreamy and overall detached from reality;
like a place outside of your typical world and
worries. I also made the fonts and designs
futuristic to appeal to the idea of innovation
and optimism for the future.
Relationship: Culture:
The relationship between my brand and the The culture of the brand focuses on
consumer is one that builds a feeling of quality of work, pride in good and well
community and belonging. The audience informed effort, and encouragement of
members should take a feeling of thinking outside the box. Above all
inspiration and motivation away from the else, the community is inclusive and
brand, and feel like it is a safe space for accepting.
self expression and creativity.
Reflection: Self Image:
audience members of the brand would be Consumers would likely view themselves
creative young adults ages 13-25. They as creative, unique, and driven to do
would likely enjoy media like video games, something larger than themselves. I
alternative music, and foreign assume that since I'm the one creating
films/animation. This is in part because the brand, those drawn to it would also
the aesthetic of the brand lends itself to a be similar to me in the sense that they
similar environment, and also to a tendency have very high expectations for
to reach out and explore new things, which themselves that can tend to hold them
audiences of the aforementioned media back. This brand would be a resource
are likely to have already. to alleviate that tension.
Communication:
I would communicate the brand through three main avenues
- A YouTube channel where all the finished projects would be posted, as well as reflections from time to time
- An Instagram page where frequent posts would show updates and thoughts on projects I'm currently working on, like this blog. I think consistently showing my process would help me learn, keep me accountable for getting work done often without thinking about it too hard, and hopefully encourage viewers to do the same. Additionally, consistent posts on a platform like Instagram may make my page more favorable to be promoted to new audience members.
- A website matching the aesthetic of the brand, made to be as immersive as possible with music and 3D design. The site would showcase my favorite projects and projects made by members of the community in a hyper realistic way (eg. film section would look like a movie theater, etc.). It would also have a "lounge" section that people could come to just to listen to music and leave messages on the site. All of the design elements would go towards reinforcing the feeling that the brand's website is like its own little world that community members can escape to.
Further in the future, should I gain enough capital, I would open a physical location as well. It would be open for people to come in and hang out, collaborate with each other, etc. Funds would stay up with showings of local artist's work, local bands, and selling things like used books and drinks. One of those types of places, to be the physical manifestation of the space we created online.
Even fuurther in the future (and this was not in the project I just thought of it now) it would be in line with the brand to supply resources at the physical location for people to use. For example, we could rent out instruments, have paints, etc. the way some local libraries do.
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