Before I delve into my portfolio piece, I'd like to share a few projects from this year that I think illustrate the progress that I've made since my film opening, and establish the jumping off point from which I'll be developing even further with this next project.
I want to begin with the first project we did this year: creating a personal brand.
Coming up with this presentation was a great start to the year as it felt like I was finally putting out something I had always been afraid to dream about. The decisions I made in creating this brand pulled from my aspirations for the future and even more so from elements of my childhood that stuck with me as the beginnings of my urge to create.
For instance, I chose the name hhaste out of frustration with myself for spending so much of my life trying to find the "perfect" name before I could even begin to do something. I picked haste and kept it rolling, which I think goes to reinforce the purpose of the brand itself. It has two H's in it because when I searched for a domain name, haste was unavailable. At that moment I refused to go on another 17 year search for just a title, made it hhaste and kept it rolling.
The logo I created is meant to look both like a peace sign and a rabbit; A peace sign to symbolize being carefree and letting go of fear and perfectionism, and a rabbit as a nod to the character Swift Heart Rabbit from the care bears.
As a kid, Swift Heart's episode was always my favorite. The story goes like this:
I knew from the start that my brand's purpose wouldn't be to establish a product or persona, but rather a place. I wanted to represent a place where a community of people could come and grow and create everything they wanted to without fear of failure or a need to know everything before taking the first step; so, with this in mind, I set out to develop the rest of my brand in order to achieve this.
So as to not make this post too lengthy, I'll be continuing on about my brand project in my next post.
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